College GameDay, love it or leave it.
Dabo Swinney says it's all in good fun, and that the players are only young once. Center-stage, in the spotlight, is exactly where he wants Clemson's program to be.
His defensive coordinator and his starting right guard say 'not so much.' To them, a distraction is a distraction, no matter how high-profile the hype.
"I just think it's a great opportunity for Clemson University and for the city of Clemson," said Swinney during his pre-Georgia press conference on Tuesday. "I don't know how many people are going to be in town this weekend, but what a great privilege it is to host GameDay and for our fans and students to have that experience.
"I think all that stuff's great. I'd much rather people give a rip about Clemson than just not care. I love being in a place where people are excited. They care, they love it, and they spend family time. There will be people rolling in here (early) just to smell the campus."
He said his players don't live in a bubble.
"Our players aren't immune to any of that," Swinney said. "Everywhere they go, it's the same thing. People are talking. You just have to address those things and lean on the leadership and experience of your team...All of this stuff is fun and great and you can draw energy from it. But you can't let it be a distraction."
Nevertheless, the TV-generated buzz is an element that defensive coordinator Brent Venables has tried to remove from his players' field of view.
"Keeping the focus is the biggest thing," Venables. "Whatever (Lee) Corso picks for a mascot head doesn’t matter. It has zero effect. Unless you’re somebody that’s glued to it and you’re going to live and die in that stage.
"To me that’s where it becomes catastrophic."
Senior guard Tyler Shatley said he, for one, won't be watching ESPN's GameDay broadcast.
"I won't be watching TV on Saturday, especially ESPN," said Shatley. "I think it can help you get hyped up for the game, but after watching it all day, it can be really mentally draining."
On the other hand, wide receiver Sammy Watkins said some players feed off the excitement. "It helps me get ready for our game," he said. "It helps me get hyped up."
Swinney said he'll give the players the option to do whatever they want on Saturday morning.
"We'll tie 'em up, put 'em in a downstairs room and blindfold them," Swinney joked. "No, they can absolutely watch GameDay if they want to. This is college. It's supposed to be fun, and you want them to enjoy the moment, and understand and be a part of the pageantry of college football.
"But the first thing we'll do is let them sleep in if they want to. They don't get a lot of sleep, so that's an opportunity when we do play a late game."
While fans celebrate and tailgate, Swinney said the Tigers will move through their own 'game-day' routine.
"We'll have an open breakfast type of deal in the morning, so some guys can get up early if they want to, and some can sleep a little later," he said. "Then we'll get together for our meetings - special teams meetings, offense and defense meetings. It's a busy day.
"They'll have a little time in the afternoon to go back to their rooms, and then we'll have pre-game meal about 4 or 4:10. They'll go back, get dressed and get on the bus, and then we'll get here a couple of hours before the game."
The Tigers' routine for night games is well-practiced.
"We try to break the day up and keep 'em busy, but we aren't trying to keep 'em away from TV or any of that stuff," Swinney said. "They just have to understand that it's how we play the game, and not about what anybody says on TV.
"Coach (Gene) Stallings always used to tell us to go watch the games, but turn the sound down. I mention that to them sometimes."